Please check out my final presentation on SPLENDIA
mardi 17 novembre 2009
mardi 3 novembre 2009
vendredi 9 octobre 2009
www.venteprivee.com
Vente privée is an online shop, selling mostly luxury fashion brands on sale. The Site offers prices that are much cheaper than in the original store and is destined only to fashionistas, since members have to be sponsored by a former member. With 90-95% market share, Vente Privée is the biggest online event-sale store.
REVENUE SOURCES
- 20-30% margins between the buying and the selling price
- Yearly Loyalty Cards (charged)
- They sell venteprivee.com CD's
- Advertising
- Partnerships
- They sell market studies
How to stretch Revenue Sources
- Coaching
- They could become a branding agency
- Videos
- Franchising
- Amex
- They could be Venture Capital professionals, and sell their license of expertise
Vente-privée.com allows its members to purchase luxury items for a price they would never be able to get in the regular stores. Sales often go up to 70%. Moreover, the customers don’t have to leave their house to buy clothes. No more trying on, no more queues at the cash desk. It is easy, practical and inexpensive.
But the Internet Store also offers great advantages to the suppliers, which have the opportunity to sell their unsold stock and get free communication through the displaying of their items and brand name on the venteprivée.com site.
PROBLEMS SOLVED:
OWNER
- They have a luxury image
- No financial risks: pre-sell
- Always new products - The power of the web, they ensure revenue - Transaction is facilitated thanks to the brokerage model - Better asset management
- Great Brand diversity SUPPLIER
- Exhausts stocks
- Brand awareness
- VP gives a distribution analysis to the brand sold on the platform - It is an advertising and promotion platform for the brand that is sold - Low Cost
- The leadership of VP, is safety for the brands
- 1 middleman
- New customers
CUSTOMER
- Compressing the distribution channel (time-, money- and space-saving)
- non-stop discount for customers
- Quality products
- Privilege for being a customer
- They can always buy on sale
Article
The article about Vente Privée, is more of a critic about the founder of the site Jacques-Antoine Granjon. The writer claims that in order to become as successful as the site is today, the creator of this online icon took disloyal competition measures. Most of the partnerships of Vente Privée are based on exclusive partnerships, which make it difficult for the competitors to enter the market.
Until now, we mostly know this business model thanks to sites selling clothes or other rather small items. With the economic crisis however, other more
complex products such as cars, didn’t provide high sale rates. This is why I think in this situation, it could have been a great business opportunity to offer a private online sale for cars too. Of course, there are already Sites that sell cars cheaper than in the regular store, but they often sell used cars too, which makes it different from vente-privée.com.In order to find possible revenue sources, we will analyze a website, that sells new and used cars:
- Selling margins
- Advertising
- Partnerships
Problems Solves:
- Cheaper Cars
- Stock-out flow (important during the crisis)
- They make the technical reviews for free
- Promotion platform for the supplier
- Cash Flow that can invested into R&D
- Pre-sale
Chloé Barthelmes, Julie Vincent, Nicolas Schock
vendredi 25 septembre 2009
samedi 25 juillet 2009
Globalize InnoCentive
- Make the Internet page more visual and explicative
- Reorganize the different elements, and make it easier for solvers to find the companies and the domains they are the most interested in
- Resort to visual thinking through clusters, spheres and bridges
- Develop advertising and public relations on an international level, based on the country targeted
- Use glocalization, to be adaptive to each market and than find out how the field or region relates to others.
- The cluster concept:
For example a problem concerning a new Bottle cap, is linked to several clusters. If I am specialized in engineering caps, I will be able to find these kind of problems in the clusters: Food and Beverage, or health care, or engineering, Lifestyles&trends, HACCP, etc.
- Reorganize the different elements, and make it easier for solvers to find the companies and the domains they are the most interested in
- Resort to visual thinking through clusters, spheres and bridges
- Develop advertising and public relations on an international level, based on the country targeted
- Use glocalization, to be adaptive to each market and than find out how the field or region relates to others.
- The cluster concept:
For example a problem concerning a new Bottle cap, is linked to several clusters. If I am specialized in engineering caps, I will be able to find these kind of problems in the clusters: Food and Beverage, or health care, or engineering, Lifestyles&trends, HACCP, etc.
vendredi 24 juillet 2009
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