Please check out my final presentation on SPLENDIA
mardi 17 novembre 2009
mardi 3 novembre 2009
vendredi 9 octobre 2009
www.venteprivee.com
Vente privée is an online shop, selling mostly luxury fashion brands on sale. The Site offers prices that are much cheaper than in the original store and is destined only to fashionistas, since members have to be sponsored by a former member. With 90-95% market share, Vente Privée is the biggest online event-sale store.
REVENUE SOURCES
- 20-30% margins between the buying and the selling price
- Yearly Loyalty Cards (charged)
- They sell venteprivee.com CD's
- Advertising
- Partnerships
- They sell market studies
How to stretch Revenue Sources
- Coaching
- They could become a branding agency
- Videos
- Franchising
- Amex
- They could be Venture Capital professionals, and sell their license of expertise
Vente-privée.com allows its members to purchase luxury items for a price they would never be able to get in the regular stores. Sales often go up to 70%. Moreover, the customers don’t have to leave their house to buy clothes. No more trying on, no more queues at the cash desk. It is easy, practical and inexpensive.
But the Internet Store also offers great advantages to the suppliers, which have the opportunity to sell their unsold stock and get free communication through the displaying of their items and brand name on the venteprivée.com site.
PROBLEMS SOLVED:
OWNER
- They have a luxury image
- No financial risks: pre-sell
- Always new products - The power of the web, they ensure revenue - Transaction is facilitated thanks to the brokerage model - Better asset management
- Great Brand diversity SUPPLIER
- Exhausts stocks
- Brand awareness
- VP gives a distribution analysis to the brand sold on the platform - It is an advertising and promotion platform for the brand that is sold - Low Cost
- The leadership of VP, is safety for the brands
- 1 middleman
- New customers
CUSTOMER
- Compressing the distribution channel (time-, money- and space-saving)
- non-stop discount for customers
- Quality products
- Privilege for being a customer
- They can always buy on sale
Article
The article about Vente Privée, is more of a critic about the founder of the site Jacques-Antoine Granjon. The writer claims that in order to become as successful as the site is today, the creator of this online icon took disloyal competition measures. Most of the partnerships of Vente Privée are based on exclusive partnerships, which make it difficult for the competitors to enter the market.
Until now, we mostly know this business model thanks to sites selling clothes or other rather small items. With the economic crisis however, other more
complex products such as cars, didn’t provide high sale rates. This is why I think in this situation, it could have been a great business opportunity to offer a private online sale for cars too. Of course, there are already Sites that sell cars cheaper than in the regular store, but they often sell used cars too, which makes it different from vente-privée.com.In order to find possible revenue sources, we will analyze a website, that sells new and used cars:
- Selling margins
- Advertising
- Partnerships
Problems Solves:
- Cheaper Cars
- Stock-out flow (important during the crisis)
- They make the technical reviews for free
- Promotion platform for the supplier
- Cash Flow that can invested into R&D
- Pre-sale
Chloé Barthelmes, Julie Vincent, Nicolas Schock
vendredi 25 septembre 2009
samedi 25 juillet 2009
Globalize InnoCentive
- Make the Internet page more visual and explicative
- Reorganize the different elements, and make it easier for solvers to find the companies and the domains they are the most interested in
- Resort to visual thinking through clusters, spheres and bridges
- Develop advertising and public relations on an international level, based on the country targeted
- Use glocalization, to be adaptive to each market and than find out how the field or region relates to others.
- The cluster concept:
For example a problem concerning a new Bottle cap, is linked to several clusters. If I am specialized in engineering caps, I will be able to find these kind of problems in the clusters: Food and Beverage, or health care, or engineering, Lifestyles&trends, HACCP, etc.
- Reorganize the different elements, and make it easier for solvers to find the companies and the domains they are the most interested in
- Resort to visual thinking through clusters, spheres and bridges
- Develop advertising and public relations on an international level, based on the country targeted
- Use glocalization, to be adaptive to each market and than find out how the field or region relates to others.
- The cluster concept:
For example a problem concerning a new Bottle cap, is linked to several clusters. If I am specialized in engineering caps, I will be able to find these kind of problems in the clusters: Food and Beverage, or health care, or engineering, Lifestyles&trends, HACCP, etc.
vendredi 24 juillet 2009
samedi 27 juin 2009
mercredi 24 juin 2009
Long Tail
1. What is the concept
Long tail is a new business strategy, having as a concept to sell items (generally entertainment related material such as CD's, DVD's, Books, etc.) that are less popular and don't belong to the mainstream hits. Thanks to the Internet, time and space, which are the two main characteristics for selling a good, play no longer a role in the commercialization of any product. The idea is that even if a product is sold in a very small quantity to a niche market, it will still have its place on the market and enable a company to make a profit from it.
2. How is it different than 'traditional' retail concepts?
It is different from traditional retail shops from the fact that long tail retailers don't have to pay any attention to the popularity of the product they sell. Time and space do not play any role , while selling or distributing a product. The idea is to make money with unique non-hit products. The products don't need to be stocked somewhere, since the Internet has a nearly infinite free stocking area, so these are costs that can be erazed by the long tail retailers.
3. Does the Long Tail concept fit in the 'customer in charge' environment?
Of course does it cross the concept of the customer in charge, because there are no more barriers between someones real interests and the hits brainwashed to the customers mind. The customer has the opportunity to follow what suits him the best, let his desirs run the way they want to and purchase the products they chose to buy.
For example even if advertising and other promotion material make a DVD stand out from other non hit-DVD's, the customer will still be able to look for a product that will provide him more satisfaction than the hit product. The idea is to give the customer the opportunity to buy a product only from the point of view of his exact wish and not through the theory of high and low demand, high and low price or any other standard economic purchasing system.
Long tail is a new business strategy, having as a concept to sell items (generally entertainment related material such as CD's, DVD's, Books, etc.) that are less popular and don't belong to the mainstream hits. Thanks to the Internet, time and space, which are the two main characteristics for selling a good, play no longer a role in the commercialization of any product. The idea is that even if a product is sold in a very small quantity to a niche market, it will still have its place on the market and enable a company to make a profit from it.
2. How is it different than 'traditional' retail concepts?
It is different from traditional retail shops from the fact that long tail retailers don't have to pay any attention to the popularity of the product they sell. Time and space do not play any role , while selling or distributing a product. The idea is to make money with unique non-hit products. The products don't need to be stocked somewhere, since the Internet has a nearly infinite free stocking area, so these are costs that can be erazed by the long tail retailers.
3. Does the Long Tail concept fit in the 'customer in charge' environment?
Of course does it cross the concept of the customer in charge, because there are no more barriers between someones real interests and the hits brainwashed to the customers mind. The customer has the opportunity to follow what suits him the best, let his desirs run the way they want to and purchase the products they chose to buy.
For example even if advertising and other promotion material make a DVD stand out from other non hit-DVD's, the customer will still be able to look for a product that will provide him more satisfaction than the hit product. The idea is to give the customer the opportunity to buy a product only from the point of view of his exact wish and not through the theory of high and low demand, high and low price or any other standard economic purchasing system.
samedi 13 juin 2009
vendredi 12 juin 2009
Freemium
To me one of the most popular freemiums at the moment is Facebook. The social network allows its users to create for free an account in which he can post, stock and share all kinds of material (posts, pictures, videos,links...).
How does Facebook make revenue from free:
- Facebook is a very interesting advertising support (pay per click links and ads)
- Over the years they have created a large qualitative database in which they analyze each users information, working position, interests, habits etc. Facebook can sell this database legally (it's part of its terms and conditions accepted by the member of the network).
This list is very interesting for lots of different companies, whether it's for market studies or to get an interesting adress book of potential clients and other prospects.
- Facebook also makes money through partnerships, who want to take advantage of Facebook's popularity in order to make their product more attraktive (Example: The Facebook application on the IPhone)
- Some applications that Facebook offers are not free.
How does Facebook make revenue from free:
- Facebook is a very interesting advertising support (pay per click links and ads)
- Over the years they have created a large qualitative database in which they analyze each users information, working position, interests, habits etc. Facebook can sell this database legally (it's part of its terms and conditions accepted by the member of the network).
This list is very interesting for lots of different companies, whether it's for market studies or to get an interesting adress book of potential clients and other prospects.
- Facebook also makes money through partnerships, who want to take advantage of Facebook's popularity in order to make their product more attraktive (Example: The Facebook application on the IPhone)
- Some applications that Facebook offers are not free.
mercredi 10 juin 2009
Welcome
Hello and welcome to my Blog. My name is Nicolas Schock and I am an MBA student at the European Institute of International Management (IEMI). The aim of this blog is to create a global network and data platform for all kinds of material linked to my e-business course.
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