vendredi 12 juin 2009

Freemium

To me one of the most popular freemiums at the moment is Facebook. The social network allows its users to create for free an account in which he can post, stock and share all kinds of material (posts, pictures, videos,links...).

How does Facebook make revenue from free:
- Facebook is a very interesting advertising support (pay per click links and ads)
- Over the years they have created a large qualitative database in which they analyze each users information, working position, interests, habits etc. Facebook can sell this database legally (it's part of its terms and conditions accepted by the member of the network).
This list is very interesting for lots of different companies, whether it's for market studies or to get an interesting adress book of potential clients and other prospects.
- Facebook also makes money through partnerships, who want to take advantage of Facebook's popularity in order to make their product more attraktive (Example: The Facebook application on the IPhone)
- Some applications that Facebook offers are not free.

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